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The site carecalls.co.uk states the following, "To remind you to do the things which matter most." We observed that the webpage also said " Create A Phone Call Reminder." It also stated " Bobs mum Jane kept forgetting to take medication, they were both worried. Jane each day when she is meant to take medication and checks she is ok. Respond, her neighbour is informed, so is Bob. So everyone feels peace of mind knowing someone is there to check up on Jane. CareCalls warned my son when I didnt answer the phone, this saved me from an accident that could have put me into a nursing home." The header had medication as the highest ranking keyword. This keyword was followed by reminder, carecalls, and care which isn't as urgent as medication. The other words the site used was calls.